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Newasa - Encountering an unique form of Vishnu, and Sant Jnaneshwar

The year was 1290 . A crowd had gathered around a clearing, where broken down pillars marked the presence of an ancient temple, now long gone. A young boy, just 14 years old, leaned against one of those pillars, deep in thought. Then, he began speaking, and the crowd fell silent, listening to his every word. He spoke without any notes, translating the Bhagavat Gita, from Sanskrit, which only the pundits knew, to the language everyone in the village knew and spoke – a variety of Prakrit which developed into the Marathi language. Even as he spoke, one of the men in the audience realized how momentous this event was, and how important this composition would be. He began writing down the words the young boy spoke, and this composition was named by its author and composer, the Bhavartha Deepika – the enlightening meaning (of the Bhagavat Gita). Now, the ancient, holy text, was no longer restricted to the pundits, but accessible to all, understood easily by them, composed as it was, in their...
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Utterly Butterly Amul....

These days, reading the newspaper hardly gives me the pleasure it used to, which is why I barely scan through it as I have my coffee, a habit which continues simply because it is hard to break.....In today's newspaper, there was just one item which captured my interest - here is a link to the same... take a look.


It is an obituary to Eustace Fernandes, the creator of the Amul girl, and words are simply not enough to describe the importance or the beauty of his creation. An ad that started way back in 1966, almost 10 years before I was born, is still going strong enough. I am not qualified to write an obituary for the creative man, but I thought of putting up some of the beautiful hoardings which have brought a smile on my face every time I set eyes on them...


First escalator at Chowpatty seaface, Mumbai

On compulsory sterilisation introduced during Indira Gandhi regime.

Indian Railways introduces cushioned chairs in the first class compartments. 

Proposal for 90% reservation for SSC students admisssion to colleges in Maharashra - June'09 

Amul congratulates the success of the first test-tube baby. 


Tribute on the untimely death of King of Pop - Michael Jackson - June'09 

Inauguration of the Bandra Worli sea link in Mumbai - July'09 

Longest and most spectacular eclipse of the 21st century - July '09 

Growing popularity of Facebook - July'09 

The recent move by a few to divide and create additional states - Dec.'09 

Bill for 33% reservation for women in Parliament and State Assemblies gets passed by Rajya Sabha- March'10 

If you still haven't had your fill, please click on the link below to go to the Amul site, where they have each and every hoarding put up between 1976 and today.... You won't know how fast the time passes!

Amul Topicals through the years

The Amul Topical Story







Comments

  1. chitraMarch 12, 2010 at 8:34 PM

    This is a nice post Anu. Kudos to Mr. Fernandes creativity. We used wait every week for his fantastic ads.

    ReplyDelete
  2. Clipped.in - Explore Indian blogsMarch 12, 2010 at 10:08 PM

    Amul ads were always creative and wonderful. Thanks for sharing it..

    ReplyDelete
  3. SoulSpaceMarch 13, 2010 at 7:39 AM

    amazing these Amul posts

    lovely link

    ReplyDelete
  4. AnonymousMarch 13, 2010 at 9:06 AM

    Very nice compilation. Hope they keep the creativity going, even after the passing of Mr. Fernandes.

    ReplyDelete
  5. Shyam Govind - International SEO expertMarch 15, 2010 at 8:16 PM

    nice one...:)

    ReplyDelete
  6. ShilpaMarch 19, 2010 at 7:20 AM

    Gud one !!! I just love the amul ads.... there was one hoarding on my way to college.... and everytime there was a new ad, I couldnt help but smile.

    ReplyDelete
  7. Anuradha ShankarMarch 21, 2010 at 12:47 PM

    @Chitra: thanks.... yes, these ads were always much awaited.... which is why i wrote this...

    @Clipped in...thanks a lot...

    @ssstoryteller: they really are.. did u go through all of them???

    @tilo: thanks... i dont think he had anything to d with the recent ones... they have continued so far, hope they will continue further too..

    @shyam: thanks

    @Shona: absolutely!! that was one thing common all over India....

    ReplyDelete

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